AI ziet alles: weg- duiken kan niet meer

From Google tricks to brand strength

Online discoverability used to revolve around SEO and high rankings in Google. But with the rise of AI search platforms, the focus is shifting: fewer clicks and rankings, more trust and brand experience. AI looks at the bigger picture and summarizes everything it can find about your company across the web.

Everything counts: website, media, and reviews

AI gathers information from multiple sources at once: your website, news articles, social media, and reviews. This means strengths are noticed more quickly, but it also means issues such as negative reviews or suspicions of greenwashing can have a greater impact. Transparency and consistency are therefore more important than ever.

Staying in control by guiding and monitoring

The article shows how EKI chooses to bring a (young) specialist in-house to work smarter and more strategically on online visibility. By clearly describing your brand story, USPs, and product information — and actively monitoring how AI presents your company — you stay in control. This requires regular check-ins: what does AI say about you, what tone does it use, and which sources are being referenced?

Read the full interview

Curious about Chantal’s full story? Read the complete interview on De Ondernemer: